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Bubblegum music was a form of pop music that was popular in South Africa in the 1980s. The sound was a distinctive mix of vocals, electronic keyboards, and synthesizers. The music sought to appeal to the younger generation of urbanized South Africans and featured energetic beats that were easy to dance to. Bubblegum music borrowed from the traditional sounds of mbaqanga, marabi, and kwela, so bubblegum was deep set in South African townships and their culture. It was a fun genre of feel-good beats and progressive vocals.